O’Key is dreaming of global glory. The retail network is proving in court that its trademark is a well-known trademark / Delovoy Peterburg
The St Petersburg-based chain of hypermarkets has gone to court in an attempt to have its trademark declared ‘well-known’, having been refused by Rospatent. The company made its first attempt in 2017. On that occasion, Rospatent refused, citing the inconsiderable geographical reach of the trademark’s use.
Vera Zotova, an Associate in the Intellectual Property and Information Technology Practice at Borenius Russia, offered her comments on the case seeking to have O’Key’s designation recognized as a well-known trademark in the Russian Federation.