St. Petersburg’s best brands / Delovoy Peterburg
The newspaper Delovoy Peterburg has published a rating of St Petersburg’s top 30 most famous and significant brands. The best brands have been selected jointly by readers, experts from professional associations working in St. Petersburg and Russia in marketing, PR, sociology and advertising, and analysts from the national company Medialogia.
Vera Zotova, an Associate in the Intellectual Property and Information Technology Practice, provided her comments on one of the sections of the rating. She shared with Delovoy Peterburg examples of trade wars conducted between manufacturers in the USSR.